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Information Architecture

Information Architecture

Information architecture (IA) involves the way a website/app is structured and how the content is organized. The goal is to help users find information and complete tasks. “In other words, information architecture is the creation of a structure for a website, application, or another project, that allows us to understand where we are as users, and where the information we want is in relation to our position. Information architecture results in the creation of site maps, hierarchies, categorizations, navigation, and metadata. When a content strategist begins separating content and dividing it into categories, she is practicing information architecture. When a designer sketches a top level menu to help users understand where they are on a site, he is also practicing information architecture”- from uxbooth.com

Some qualifications for IA:

1. Experience documenting complex digital properties (websites, mobile apps, products, and system services)

2. Extremely detailed documentation, ability to find discrepancies, cracks, etc. amongst complex site documentation

3. Proficient with Axure, OmniGraffle, Keynote, as well as Visio and any other programs directly related to IA

4. Analyze available information and assets to assess optimal IA approach

Strong communication skills (written and verbal), and an ability to present effectively to agency and client staff

5. Needs to be analytical, hardworking, creative, curious and interested in people and ideas

6. Must be a confident and motivated self-starter