List of books every designer must read

The best way to learn about design thinking is to do it, but we’d be remiss if we didn’t point out some of the books that help contextualize what we do. If you want to deepen your understanding of design thinking process and application, here’s a book list to get you started.

Innovation Process

The Art of Innovation, by Tom KelleyInsight Out, by Tina SeeligChange by Design, Tim BrownDesign Thinking, by Nigel Cross

Design In Your Company

Creative Confidence, by Tom & David KelleyThe Designful Company, by Marty NeumeierThe Design of Business: Why Design Thinking is the Next Competitive Advantage, by Roger MartinThinking in Systems, Donella Meadows

Managing Innovation

Weird Ideas That Work, by Robert Sutton


Wired to Care, by Dev Patnaik


Exposing the Magic of Design, by Jon Kolko


Rapid Viz, by Kurt Hanks and Larry Belliston


Make Space: How to Set the Stage for Creative Collaboration, by Scott Witthoft and Scott Doorley

Design in Education

The Third Teacher: 79 Ways You Can Use Design to Transform Teaching and Learning, by Cannon Design, VS Furniture, and Bruce Mau Design

Design as a Personal Practice

The Achievement Habit, by Bernard RothDesigning Your Life, by Bill Burnett & Dave Evans