Make your Design Workflow and Documentation Efficient
The Story behind UX Journal
The Learning Experience Research Team at Designerrs is focused on creating an Interactive and Practical Hands-on learning experience to give a personalized learning experience to participants, enabling them to start their life-changing journey as UX/UI Designer in the industry. This team is actively involved in the training sessions, conducts interviews with trainees, and interacts with design industry experts on a daily basis. Here are some of their observations and insights from their initial pilots, which lead to the conceptualization of UX Journal:
1. Often new designers are not well acquainted with design process and methods initially and they need guidance on the flow of the process.
2. Designers often document their research, analysis, wireframes on UX Designer on multiple papers which makes it become difficult for them to refer to different stages especially in the case when they want to back in the design process.
3. Often designers have ideas, thoughts, insights during design discussion, capturing these are important to not miss out on important ideas.
Who can use UX Journal?
Design Enthusiasts/Beginners/ Students
Professional UX/UI Designers
Product Managers, Startup Founders
How to use UX Journal?
A typical design project starts with a Product Manager listing out functionalities in a Product Requirements Document in the form of user stories. Consuming PRD, the design team starts to understand the business requirements of the company and what problems the product aims to solve for its target users.
Step 1 | Preparing a Questionnaire
To have a better understanding of the user’s behavior, needs, and pain points, user interviews are a commonly used research method. For the same, designers prepare a questionnaire to inquire about certain specific aspects of users’ life such as their lifestyle, pain points, needs, motivation around the problem we are trying to solve.
A questionnaire is a set of questions typically used for research purposes which can be both qualitative as well as quantitative in nature. A good practice during interviews is to ask follow up questions by asking “Why” more and gather stories from users past experiences. Carry UX Journal during your interviews to refer questions in case you miss anything and to also write notes.
Step 2 | Analysis and Capturing Findings
Step 3 | Creating User Personas
After Affinity Mapping, the patterns of behaviours start emerging which tell us more about our user groups who we are designing for. Not just the demographics like Age, Gender, Location, but Psychographics and their Personality Traits. This is the most important stage where in we document User Personas based on which all further design decisions are taken further in the process.
User Personas are the fictional characters created based upon the user research to represent the different user types that will use the service/ product/ application. Effective personas represent major user groups for your applications and gives a clear picture of their lifestyle, pain points, motivations, desires and goals.
Step 4 | Creating User Scenarios
Step 5 | Creating Task Flows
Till this point, the team has a strong and consensus understanding about the end users needs, pain points and motivations. The Define stage of the Design Process is done. At this stage, we enter to the Design phase, We start designing the interactions between the users and the application. First step here is to make sure the users should be able to achieve their goals with minimum friction. Task Flows help us focus on just that. These are simply
flow diagram, where the main focus is align these with users real life journal with offline experiences and utilise Interaction Design laws like Hicks Law to reduce user cognitive load at each interaction. (Eg. Journey of going to Super Market store is what is replicated on online platforms like Flipkart, Amazon).
Step 6 | Defining Information Architecture
Step 7 | Wireframing and Heuristic Evaluation
At this stage, the structure gets converted into a skeleton. Similar to how a architect creates a blueprint of the entire building on paper before actually thinking of putting cement and interior design, a UX Designer create wireframes of their application on paper to quickly iterate. All design decision here are taken based on user personas, their needs and context of use.
Step 8 | Choosing Color
Now, when we have taken care of the usability in our design, we move towards the surface aspect of the design process, where in our focus is on the emotional aspect of the design. Different colors entices different emotions in the minds of the users as per color psychology. Colors in our application can
be used to associate our product with certain kinds of emotions and feeling which we want to evoke in our users minds. Understanding Color Psychology is important in this case. Why is Zomato Red? Why is Facebook Blue?
Step 9 | Choosing Typography
Does the Disney Logo, seems designed for children? Why? Does it use very rough strokes in the logo? Does that give an impression its been designed for kids?
After this stage, the UX Journal can be used to sketch out the micro-interactions for prototyping, sketching out the portfolio and also make sketch notes in general at the back.
To know more about Product Design, Design Thinking, Immersive Design, check out articles in Designerrs Blog written by Design Industry Experts from Samsung, Microsoft, Cisco etc. Check our different UX Case Studies completed by trainees using UX Journal at Designerrs Lab.
If you found that the UX Journal will help you become more efficient in your design workflow, get one here on Amazon 🙂