Here, we will learn how to organize and analyze the data that is collected from the user research by using methods such as affinity analysis to better understand users’ needs and pain points. Essentially this session is all about making sense out of all data collected from research.

These are a few topics which will be covered in this session:

1. What is Affinity Analysis?
2. Why conduct Affinity Analysis?
3. How to conduct Affinity Analysis?
4. How to generate insights from user research?