Unraveling the VIMM Model in UI UX Design

UX Laws Made Simple

In the dynamic field of UX design, several fundamental principles guide designers in creating memorable digital interactions. Let’s unravel five essential UX laws every designer should know and master:


Hick’s Law:

Hick’s Law, named after psychologist William Edmund Hick, states that the time it takes to make a decision increases with the number of choices. This law emphasizes the importance of simplifying the decision-making process in UX design. Designers achieve this by reducing cognitive load, prioritizing information hierarchy, streamlining navigation, implementing progressive disclosure, and offering smart defaults.

Fitts’s Law:

Fitts’s Law quantifies the time it takes for a user to move from one point to another on a digital interface. This principle emphasizes the importance of target size, distance, and proximity in user interaction design. Designers leverage Fitts’s Law to optimize target design, enhance usability, and balance visual aesthetics with interaction design.

Navigation Design

Gestalt Principles:

Gestalt Principles elucidate how the human mind organizes visual information into cohesive patterns. These principles include closure, proximity, similarity, continuity, figure-ground distinction, symmetry, and common fate. Designers apply Gestalt Principles to create interfaces with clear visual hierarchy, organized layouts, consistent styling, smooth transitions, and harmonious designs.

Jakob’s Law:

Jakob’s Law asserts that users spend most of their time on other sites, emphasizing the importance of familiarity in UX design. Designers leverage established navigation patterns, uniform iconography, standardized interaction patterns, familiar page layouts, and responsive design practices to enhance user experience and reduce cognitive load.

The Zeigarnik Effect:

The Zeigarnik Effect states that people remember and dwell on incomplete tasks more than completed ones. Designers leverage this effect to build engagement through progressive disclosure, gamification, unfinished transactions, incomplete form submissions, and content serialization in storytelling.

Restrict Yourself


Incorporating these UX laws into design practices ensures that interfaces resonate with users on a fundamental level. To explore UX design further, consider enrolling in the UX Professional Track. Your journey to becoming a UX design expert starts here.